March 2011
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Placement Music Gathers More than 265 Million Consumer Impressions During Super Bowl Press Campaign
PLACEMENT MUSIC & “DECLARATION ANTHEM” BY THE NUMBERS Almost 75,000 Postings of Full Release(s) More than 53,300 Postings (more than 71%) Included Placement Music Logo or “Declaration Anthem” Bug Breakdown as follows: Release 1 – Placement Music / FOX Sports Release: 17,898 Postings of January 27th Release 2 – Placement Music / Super Bowl Release: 26,410…READ MORE
